- What is material culture?
- Why did transition of socialism to capitalism have such a dramatic impact on the material culture of Russia?
- Consider the vending machines which utilize a communal glass instead of cans or bottles. What does this suggest about Soviet culture? About the Soviet use of resources?
Somewhere out beyond Moscow’s Third Ring Road, a group of enthusiastic amateur archivists has undertaken a truly heroic project – to collect all of the loose odds and ends of Russia’s Twentieth Century material culture. They have rented an old warehouse complex south of Kuzminki Park, packed it beyond capacity with everything from kitchen appliances to Soviet-era arcade games, and called it the Museum of Industrial Culture.
The men behind the project seem to be gregarious old putterers – fix-it men with eye for design and detail. They greeted me warmly and charge nothing for entry, though they will gladly accept donations. During my visit, they were engaged in various restoration and conservation projects – getting that old Soviet dirt bike running, feeding the guard dogs some kind of ad hoc mash, sorting some new addition to the collection.
What appears to be a mess on first glance is actually carefully organized by a logic that becomes mostly apparent to any visitor careful enough to notice. All of the old Soviet cars, trucks, and buses are out back – along with several partial jet fuselages, one passenger, one fighter. There is a case full of old food packaging and another with toys. Some of the arcade games turn on, and visitors are encouraged to play.
I did not have the touch for the shooting game, much to the curator’s amusement. You can learn more about Soviet-era arcade games here.
Lined up in the shade outside is a row of Soviet-style vending machines – which dispense beverages into the buyer’s own personal cup. If you’re thirsty and you didn’t bring a cup, you can use the communal one that is chained to the machine.
There’s nothing too obscure for these guys – there are various styles of the metal grating that guard windows on the Soviet apartment buildings throughout the city. They’ve got 1980s computer equipment and old maps showing train routes throughout the USSR. They even have those coin operated mechanical animals that sit outside supermarkets. Whole bins of screws and fasteners.
Nothing here is sorted chronologically, and there is almost no signage. I bet these men could tell me stories about every item in their collection, but I don’t speak Russian and they don’t seem to speak English. All of that context would be fascinating – it is a conversation I’d love to be a part of and a book I’d die to read… But just handling these things – getting right up beside them, squinting to recognize that weird decide as a 1960s vacuum cleaner or is it a men’s electric razor? Smelling the leaky oil from that motorcycle’s crankcase or hearing that old arcade game roar to life – these men are engaged in something bigger than a hobby…
They are archaeologists working in the recent past, collecting the things that the rest off the world has called obsolete. What most Russians have discarded and replaced, they have rescued and preserved.
This is a barely living history, full of the granular details that no one bothers to note – because they’re so mundane, so omnipresent that no one in the future will find them interesting, right? I mean everyone uses a typewriter for important papers, and we all consult the phone book from time to time, when we’re not too busy reading the newspaper…
Those things once seemed like they were so obvious, so unimprovable that they would just be around forever – like your smartphone or your car do today… But one day, your great-grandkids or some future archaeologist will be confounded by the material traces of your life, too.
The old saying is, “The clothes make the man.”
You could also say, “All of the clothes, all of the cars, the toys, the tools – these make the society.”
This is the Museum of Industrial Culture in Moscow, Russia.
It is the work of a few impassioned collectors – men working to preserve the material culture of the Soviet Union.
Material culture is a term used to describe the physical objects that make up everyday life. Material culture is what packs this unassuming warehouse.
The Soviet Union dissolved in 1991, and with it all of the state-run industries that held a monopoly on the ordinary consumer products that make up this museum’s collection.
In the new, post-Soviet 90s, those state-run industries suddenly faced competition with the capitalist companies of the West. In an effort to shift Russia’s economy from socialism to capitalism, these industries were quickly auctioned off, making certain insiders quite wealthy. This process was painful for many average Russians, however, who lost jobs, benefits, and their lifestyle during this dramatic period. Practically overnight, the government got out of manufacturing.
In terms of these products that feel these shelves: who wanted a Lada when suddenly you could buy a VW? Or that crummy arcade game when there was Nintendo? There was no longer a large demand for goods largely considered to be inferior to their Western counterparts.
The Soviet system of government was gone, for better or worse, and so too was the material culture that had defined Russian life for generations.
Most every item in this museum was discontinued – a mass extinction of mass production.
In the 21st century, the economy has gradually recovered. With prosperity, Russians have cast off their aging Soviet possessions, consigning them to landfills, to memory…
And to this museum – a work-in-progress which seeks to turn that material culture into a proper history of the Soviet experience.
Listen to a 99% Invisible podcast – Unsung Icons of Soviet Design – discussing some of the items featured in this museum.
- What do your shoes say about you? What about your car? Your cell phone? Create a virtual Museum of Industrial Culture documenting the material culture of your classroom, bedroom, or home. Write informational signs describing the items featured in your museum – including the brands, marketing campaigns, and social meaning each item confers on its owner.
- Create a students’ paradise in your own classroom. When you walked in today, your classroom was likely organized according to a capitalist model, in which each individual student controls his or her own school supplies. Create an inventory of all of the supplies brought to class today – the sum total of all of the pencils, pens, erasers, calculators, notebooks, etc… If these supplies were divided evenly between all classmates, how many of each would an individual student receive? Which classmates are better off under this new distribution of supplies? Which are worse off? Which system is more fair? Which system would lead to a more productive classroom?
- Imagine that you have been commissioned by the Museum of Industrial Culture to write English-language signs explaining the function and history of the items in their collection. Use the Internet to research Soviet products that might be found in the Museum of Industrial Culture. Find pictures to accompany the text and create a virtual traveling exhibition in your classroom.