Join the Neolithic Revolution Advertisement

The Neolithic Revolution – also known as the Agricultural Revolution – was the wide-scale transition of many human societies from a lifestyle of hunting and gathering to one of agriculture and settlement, making an increasingly larger population possible. These settled communities permitted humans to observe and experiment with growing plants. This new knowledge led to the domestication of plants.

The Neolithic Revolution involved far more than the adoption of a limited set of food-producing techniques. During the next millennia it would transform the small and mobile groups of hunter-gatherers that had hitherto dominated human pre-history into sedentary (non-nomadic) societies based in built-up villages and towns. These societies radically modified their natural environment by means of specialized food-crop cultivation, with activities such as irrigation and deforestation which allowed the production of surplus food. Other developments found very widely are the domestication of animals, pottery, polished stone tools, and rectangular houses.

These developments, sometimes called the Neolithic package, provided the basis for centralized administrations and political structures, hierarchical ideologies, writing, cities, specialization and division of labor, more trade, the development of non-portable art and architecture, and property ownership.

ACTIVITY – Join the Neolithic Revolution Advertisement

Create an advertisement urging human beings to settle down and join the Neolithic Revolution.  Your ad should be artistic, creative, and appealing, but should also communicate the key changes/benefits that an agriculturally-based lifestyle will bring to those who adopt it – using at least 3/4 of the vocab words found in your textbook.

You must also utilize at least two of the following – the seven most common techniques of persuasion used in advertising:

  • Testimonial – a story from someone, usually famous, who has used the product
  • Glittering Generalities – words that cannot really be measured, like “great”
  • Transfer – using this product will make you “cool” or “attractive”
  • Plain Folks – a common person who can understand and empathize with a listener’s concerns.
  • Bandwagon – everybody’s doing it, you’re being left behind
  • Name Calling – bashing the competition
  • Card Stacking – shows the product’s best features, tells half truths, omits potential problems.

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